Direct (Premium)
the most direct path to the operator, for traffic where every message reaching the player matters most
Delivery pricing built around your traffic
Every flow is quoted against its own GEO, volume, and route — no flat rates. Usage-based billing ties spend to what actually moves through the market.
Pay-as-you-go, built for iGaming growth
Launch with a single GEO or communication flow and get it quoted on its own terms. As reach grows, Routeon scales the setup and reprices it
Your setup can include:
- SMS for OTPs, alerts, and campaigns
- WhatsApp, Telegram, Viber, and email for OTPs
Priced by route, not by a single rate card
Not all traffic needs the same route, so Routeon quotes each flow against the route it actually runs on
HQ
a balanced route through trusted partners, for traffic that can flex a little on path to fit the market
Other routes
whichever combination fits when Direct or HQ isn't the right call for a GEO
OTP and marketing (promo) traffic are quoted separately, since they carry different sending requirements and risk profiles
Keep A2P and bulk SMS costs efficient
Route messages — from time-sensitive OTPs to large campaigns — across complex markets
SMS pricing depends on the destination, route, and volume — based on actual usage, with no fixed or minimum fees. Keep your mass texting cost predictable as traffic grows — the same setup extends to other channels
A tailored quote may cover:
Routing
- Price per message by GEO and volume
- International SMS rates for primary and fallback paths
Connectivity
- Bulk SMS API or SMPP connection
- Sender IDs and HLR number lookup pricing
Add WhatsApp, Telegram, Viber, and email on demand
Extend delivery to new channels without rebuilding the integration. Routeon covers all channels for OTP, including WhatsApp Business API pricing. Add channels as your reach and cost needs change
Delivery is half the story
Once a message lands, link performance, redirects, and uptime become an Analytics & Monitoring question — priced on fixed plans instead of usage
A price that matches each market's reality
High-risk GEOs behave differently, so a single flat price rarely fits all of them. See exactly what each market costs before you commit to it