Google Ads has once again changed its online gambling rules. This time it lets licensed online gambling services (aka online casinos and joint casino/gambling + betting operators) advertise in Alberta. Just in time, because Alberta launches its own iGaming platform on July 13. This includes online gambling & casinos, sports betting, lotteries, and fantasy sports!
This is a big deal for the iGaming industry! As of today, operators can run “brand awareness campaigns” to let people know about their services before full betting is available. This means they can start drawing in lots of incentivised traffic to their platforms, which means new first-time depositors (FTDs) and new business.
Once casinos get all these new FTDs, they should definitely use bulk iGaming SMS providers like Routeon to increase customer retention and encourage repeat deposits, making it easier for businesses to grow. We do operate in 110+ countries, though, so if your online casino operates in more than one GEO we definitely can handle your SMS traffic, providing cheaper and more reliable routes. Contact us for our pricing and you’ll be pleasantly surprised.
About 30 gambling operators have already signed up with the AGLC to join Alberta’s iGaming market. Some are well-known, including BetMGM, DraftKings, FanDuel, Caesars Entertainment, BetRivers, PointsBet, and theScore Bet.
Google’s policy says that advertisers looking to make a mark before formal betting starts need to show proof of their AGLC license application. Regular requirements will apply once full betting begins.
This move is similar to what Google did for Ontario in March 2022, right before that province became Canada’s first fully regulated online gambling market. Right now Ontario is a saturated market and it’s already hard to be profitable in Ontario unless you’re a well-known brand. Alberta, however, is still for the grabs!
The AGLC has said there aren’t strict limits on how often or when ads can run, but operators must follow guidelines that promote responsible gambling. They must include messages about responsible gaming and ensure any bonuses are only shared on their platforms or with users who agree to them.
Ads cannot target minors and should also avoid reaching out to people who have chosen to be self-excluded or are seen as high-risk.
For iGaming and betting companies wanting to succeed in the competitive market, Routeon is the best choice. With its strong features in SMS marketing, secure OTP solutions, smart routing, and robust analytics features Routeon not only meets your current communication needs but also helps build long-term player loyalty.
As the iGaming industry continues to grow, using Routeon is essential for companies in iGaming and betting space. By choosing Routeon, casinos can ensure they have what they need to create a loyal player base and enhance their marketing.
Contact us today to learn how Routeon’s tools can help you engage players and boost your success!